Verve is a paediatric dental clinic focused on creating positive and fun dental experiences for children. Their aim is to reduce the anxiety and fear that often surrounds dental visits for kids. Verve’s tagline “Happy Smiles Here” encapsulates their commitment to pairing dental health with happiness. 

Verve needed a visual identity and branding that could transform perceptions of paediatric dentistry from scary and clinical to fun and friendly. Our goal was to design an imaginative brand identity that sparked joy and positivity when parents and kids saw it, rather than anxiety. 

“Verve – connotations of enthusiasm, liveliness, and vigour.”