Daily Grind is an instant coffee brand crafted for the Gen Z hustlers fueled by dreams, memes, and a caffeine fix. Its identity showcases a bold, unapologetic vibe that resonates with the target audience’s hustle culture.
Branding, Print Media, Ads
The branding radiates an energetic, in-your-face aesthetic through vibrant colors and punchy messaging. The identity captures the essence of Gen Z’s relentless drive and cheeky humor, fostering an instant connection with the tribe.
The bold, typographic logo commands attention, ensuring high visibility and brand recall. Its striking presence mirrors the spirit of Daily Grind’s coffee and the fearless attitude of its consumers.
Vibrant hues and daring flavor names created for the packaging, reflects the brand’s energetic personality. The compact, cohesive icons efficiently convey product information, catering to Gen Z’s preference for concise yet impactful communication.
Unique hand gestures, derived from Gen Z’s vocabulary, grace each flavor’s packaging, fostering an instant rapport with the audience. These distinctive visuals not only add character but also reinforce the brand’s commitment to relatability.
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